Canada West proud to partner in unveiling of U Sports brand

Canada West proud to partner in unveiling of U Sports brand

Canada West Communications

NEW WESTMINSTER – Thursday was a significant day for university sport in Canada, as Canadian Interuniversity Sport (CIS) – the national governing body for university sport in Canada – officially announced its rebranding as U Sports.

U Sports provides an energetic new look for the national organization, and will serve to rally support for university sport across the country.

“This is a landmark day for us. Effective today, we are U Sports,” said Graham Brown, the CEO of U Sports. “This is an important step towards a total transformation of our organization which started almost a year ago.

“Although the mission and the passion remain the same, the new brand will shine the spotlight on our dedicated student-athletes at our 56 universities across the country. Today’s announcement also aims to create a massive change in the way university sports are consumed in a fast-changing digital era.”

Canada West – the governing body for university sport in British Columbia, Alberta, Saskatchewan and Manitoba – is proud to share in the exciting future of university sport in Canada.

Working with both U Sports, our fellow regional associations – Ontario University Athletics (OUA), Réseau du sport étudiant du Québec (RSEQ) and Atlantic University Sport (AUS) – and the 56 universities we collectively represent, we are committed to better showcasing our outstanding student-athletes.

Canada West will continue to provide a first-class experience for the thousands of student-athletes who compete at our 17 member institutions and strive to become Canada West and national champions.

Thursday’s name change is the first for the national body since June 2001, when the membership of the Canadian Interuniversity Athletic Union, established in 1961, voted to change the name and logo of the organization to Canadian Interuniversity Sport (CIS). 

For more on U Sports and the new national brand for university sport in Canada, please visit

About Canada West: 

Canada West is the premier athletic conference in the country and is home to champion student-athletes that excel on the field, in the classroom and in their communities. Canada West and its 17 member institutions commit to a student-athlete experience where competitive excellence, scholarship and sportsmanship contribute equally towards moulding outstanding graduates and community leaders.

Canada West – Training leaders, building champions.